Graphic designers are not defined by what we make, but rather by how we solve problems. A good graphic designer is curious, has a love of learning. We're interested in the bigger picture, in gaining insight and perspective through collaboration.
With any project, my process involves sifting through the raw elements and initial ideas to arrive at a thorough understanding of the objective, the audience and the project’s vision. Typography, imagery, color, composition, balance, readability and tone are all learned and practiced skills that aid in supporting the primary goal: to communicate the message effectively, within the budget, and on time.